For new parents, the joy of welcoming a newborn often comes with sleepless nights and constant worry. Adjusting to a new routine while ensuring your baby is safe and sound can be overwhelming. But what if there was a way to bring peace of mind and a good night's sleep into your home? That's where the Owlet Dream Sock™ + Owlet Cam® 2 Bundle comes in, and it’s making a remarkable difference for countless families.

A recent survey revealed that 94% of parents who use the Owlet Dream Sock™ + Owlet Cam® 2 Bundle report getting more sleep within the first four weeks of their baby’s life. This statistic isn’t just a number—it represents the profound impact Owlet is having on families, helping them transition smoothly into parenthood while ensuring their baby is safe.

What Makes Owlet So Effective?

The Owlet Sock and Cam is more than just a baby monitor. It's a comprehensive system that tracks your baby’s heart rate, oxygen levels, and sleep patterns, sending real-time alerts directly to your smartphone. This means that instead of constantly getting up to check on your baby, you can rest easy knowing that Owlet is monitoring your little one for you.

For many parents, this peace of mind translates directly into more sleep. Instead of lying awake, worrying about whether their baby is breathing properly or whether they’ll hear if something goes wrong, Owlet parents can trust that they’ll be alerted if there’s ever an issue. This confidence allows them to relax and get the rest they need to be at their best during the day.

The First Four Weeks: A Critical Time for New Parents

The first month after bringing your baby home is a crucial period for establishing routines and adjusting to life as a new family. It’s a time when sleep deprivation can hit the hardest, making it challenging to cope with the demands of parenthood. Owlet’s ability to provide reassurance during these early weeks can be a game-changer.

With 94% of parents reporting more sleep, the Owlet Dream Sock™ + Owlet Cam® 2 Bundle is proving to be an invaluable tool for new families. By alleviating the anxiety that so often accompanies those first few weeks, Owlet allows parents to focus on bonding with their baby and enjoying these precious moments, rather than being consumed by worry.

Real Stories, Real Impact

Behind the impressive statistics are real stories from parents who have experienced the benefits of Owlet firsthand. Many have shared how Owlet has transformed their nights, giving them the confidence to rest while knowing their baby is safe. This has not only improved their sleep but has also had a positive impact on their overall well-being, helping them to be more present and engaged during the day.

Why Owlet Should Be on Every New Parent’s Must-Have List

The transition into parenthood is full of challenges, but Owlet is here to make one of the biggest challenges—sleep—easier to manage. With the support of the Owlet 94% of parents are enjoying more restful nights during those crucial first four weeks. If you’re expecting a baby or know someone who is, consider making Owlet a part of your journey. Peace of mind and better sleep are just a monitor away.

In the end, more sleep doesn’t just mean better nights—it means better days too. And that’s something every new parent deserves.

New ‘State of Parenting Report’ Spotlights Universal Parental Struggles; Reveals Exhaustion As The Most Common Emotion Parents Feel In A Baby’s First Year The study, conducted by Owlet, brings attention to the public health issue of parental mental health and the challenges of stress, anxiety, and sleep deprivation.

Owlet's State of Parenting Report, reveals the immense pressure parents face during their baby’s first year of life. On average, parents lose three hours of sleep per night,1 contributing to higher levels of stress and fatigue. With 126 million pediatric visits every year, it’s clear that health concerns also weigh heavily on parents’ minds. The number one reason for these visits is respiratory infections, and parents remain deeply concerned about sudden and unexpected health issues. Still today, one of the leading causes of infant mortality is unexpected deaths during sleep, caused by sudden infant death syndrome (SIDS), suffocation, and other unknown factors. The new data sheds even more light on these struggles, along with the common feelings that overwhelm new parents, as well as the tools they seek for support.

The Link Between Exhaustion, Anxiety, and Parents’ Mental Health
The survey reveals that exhaustion (61%) is the most common emotion parents
experience during the first year, followed by feeling overwhelmed (48%) and anxious (32%). This is compounded by 86% of parents waking up as many as eight times a night to check on their baby. A lack of restful sleep, driven by these worries, continues to affect parents’ mental health. When asked what would benefit their mental health, but is the hardest to find, these parents answered:
● More sleep - 54%
● Time for self-care activities or hobbies - 43%
● Assistance for household chores or responsibilities - 39%
● More support from my family, friends or partner - 32%

Worry About Baby’s Health is Causing Even More Stress
Exhaustion and overwhelmed feelings aside, these parents are also in a constant state of worry about their newborns’ well-being and health. When looking at common concerns parents may have during the first year of their baby’s life, nearly 40% of parents are most worried about their newborn contracting an illness, such as respiratory syncytial virus (RSV) or passing away during their sleep from SIDS. These fears further intensify parents’ stress, with 53% reporting they get little to no sleep and more than 40% saying that they feel extremely on edge and anxious when their baby is sick.

Parents Rely on Technology to Help Alleviate Their Anxiety
While the data finds that parents are alike in their worries and fears, it also shows
commonality through the tools and solutions parents need to ease their worries and give
them more peace of mind.
● Nearly three out of four parents feel technology that helps them monitor their
baby has made them feel less stressed and anxious
● 50% of parents want a monitor that helps them understand if and when they
need to seek medical attention when their baby is sick
● When their babies are sick, nearly a quarter of parents wish they had
medical-grade health monitoring technology at home

This report follows the recent launch of ‘Only Owlet’ - the Company’s global initiative that puts a spotlight on the universal parenting experience and demonstrates first-hand how parents can be more empowered to take the best care of their baby. Technology, such as the Owlet Dream Sock®, provides extra reassurance during parents’ most vulnerable moments and allows them to feel more in control of their baby’s well-being and safety. 96% of Owlet parents surveyed have reported more peace of mind and 94% have reported better quality of sleep.

“In today’s rapidly changing world, the challenges of parenting have never been more pronounced, and the demands on new parents are greater than ever. This new data paints a vivid picture of the modern parenting experience, revealing both the emotional weight and the necessity for solutions,” said Kurt Workman, Owlet Chief Executive Officer and Co-Founder. “We are committed to being a reliable source of support for parents everywhere as we better understand the needs of those who are caring for and raising the next generation.”

To view the full State of Parenting Report and read stories from Owlet parents, please visit https://owletbabycare.co.uk/pages/why-owlet-new

Survey Methodology & Additional References:
The total sample size was 3,012 parents (16+) with children aged 1 and under across Germany, the U.K. and the U.S. The research was conducted from 06.13.2024 – 06.18.2024. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. Regional data for the U.S., U.K and German markets can be made available.

https://www.snuz.co.uk/blogs/sleep-talk/the-truth-about-sleep-snuz-sleep-survey-results

https://www.graham-center.org/content/dam/rgc/documents/publications-reports/reports/PrimaryCareChartbook2021.pdf

https://www.ncbi.nlm.nih.gov/books/NBK526418/

https://www.cdc.gov/maternal-infant-health/infant-mortality/index.html

Reducing Caregiver Stress From At-Home Infant Monitoring: Results from a survey of Owlet Sock user experiences. Lehi, Utah: Owlet Baby Care, Inc.
About Owlet, Inc.Owlet’s digital health infant monitoring platform is transforming the journey of parenting.